2Welcome750.000sqm4.000Exhibitors190.000Attendeesciff.furniture is the magazine of CIFF, China International Furniture Fair.The aim of this 5th issue of the magazine is to provide visitors with the information they need in order to best organise their visit to the fair, preview the the themes, the trends, the products, the events, and give some suggestions about what to see and do outside the fair. In fact, CIFF holds its exhibitors and its city in great esteem and wants to provide its visitors with a global experience of Chinese culture and the Chinese furniture market.This issue of ciff.furniture is devoted to phase two of the 41st edition of CIFF, which will take place in Guangzhou from 28 to 31 March 2018, and which focusses on the office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials for the furniture industry sectors.CIFF is about to open!We look forward to seeing you in Guangzhou.ciff.furniture is a publication byChina Foreign Trade Guangzhou Exhibition General Corp.publishing concept and realization byEdimotionIndex4Welcome to CIFF!5Facts & Figures6The 41st China International Furniture Fair Guangzhou6Phase 2: Hall Plan7Office FurnitureAt CIFF the intelligentoffice is on show 8Focus on the elderly 8Great comfort in public spaces, waiting rooms and schools 8Furniture made from metal … but intelligent! 9New hotels for new travellers 920CIFM / interzum GuangzhouTrends in the European Office Market: 24the Dealer’s Point of View 249th Global Office Furniture Outlook 2526Guangzhou. Welcome to our city!Where to go 27What to see 28Subway Map 31Founded in 1998, CIFF - China International Furniture Fair (Guangzhou/Shanghai) has been successfully held for 40 sessions. Starting from September 2015, it takes place annually in Pazhou, Guangzhou in March and in Hongqiao, Shanghai in September, radiating into the Pearl River Delta and the Yangtze River Delta, the two most dynamic commercial centers in China.Featuring industry interaction and all-round matching, CIFF, the world’s largest furniture exhibition and the most important business platform in Asia, covers the themes of home furniture, home décor & home textile, outdoor furniture, office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials.The spring and autumn editions of CIFF bring together more than 4,000 and 2,000 world-leading brands respectively and host a total of more than 270,000 professional visitors from 200 countries and regions.CIFF, known as “Asia’s furniture sourcing center” and “the weatherglass of China’s furniture industry”, is a flagship platform among the exhibitions in China’s furniture and home furnishing industries.Standing at the new starting point in 2018, CIFF will keep forging ahead. Committed to realizing Chinese furniture dream, CIFF will creating more value for exhibitors, visitors and the industry with enhanced quality and optimized exhibition experience!The 41st edition of CIFF is held in Guangzhou, divided into 2 phases according to product sector: the first from 18 to 21 March, the second from 28 to 31 March.www.ciff.furnitureLiu XiaominGeneral Manager of China Foreign Trade Guangzhou Exhibition General Corporation (CFTE)4Welcome to CIFF!I’m pleased to welcome you to visit the 41st edition of CIFF in Guangzhou, a dynamic platform to create mar-ket value for the furniture sector, industry and enterpris-es, striving for a better future for exhibitors and visitors.CFTE has unique advantages as a great platform in the exhibition industry. First, it has CIFF as a flagship exhibition in China’s furniture industry, as well as CBD as the best platform in China’s building & decoration industry. Regardless of scale or influence, both CIFF and CBD are second to none in the global similar exhi-bitions. Second, CFTE’s parent company, China For-eign Trade Centre (Group), owns or controls two major exhibition centers in Guangzhou and Shanghai, namely China Import & Export Fair Complex and National Ex-hibition & Convention Center (Shanghai), both of which have the core advantages for exhibitions in the Pearl River Delta and the Yangtze River Delta. In this way, we can fully deploy the four-major home furnishing exhibi-tion projects in the furniture and building materials sec-tors in the two most dynamic areas. Such advantages are unique in China.In recent years, the furniture and building materials en-terprises have entered for CIFF and CBD, which reflects that the industries and enterprises attach great impor-tance to the exhibitions, brings pressure and senses of responsibility and mission and spurs the organizers to continuing to think about how to provide the enterprises and industries with the satisfactory and value-added services in the era of excessive exhibition capacity. CIFF and CBD will work together to integrate superior resources, enhance quality in continuous innovation, do better, strive for balanced and full development and make great efforts for the increasing need for the exhibi-tions in the industries.I look forward to seeing you in Guangzhou!Liu Xiaomin5Facts & FiguresDate of the event Phase Two: 28-31 March 2018Organizer China Foreign Trade Exhibition General Corp.Frequency twice a year (March in Guangzhou, September in Shanghai)Venue China Import & Export Fair Complex and Poly World Trade Centre ExpoSectors office furniture and seating, hotel furnishing, metal furniture, furniture for public spaces and waiting areas, accessories, materials and machinery for the furniture industryOpening times daily from 09:00 a.m. to 06:00 p.m.Visitors Target Every type of furniture and furnishing specialist trade, specialist bed retailers, interior designers, architects, designers, planners, joiners, carpenters, interior decoratorsWebsite www.ciff.furnitureContact Ms. Gina Ho ginaho@fairwindow.com.cn Ms. Cara Zhang zhangll@fairwindow.com.cnIndex6Metro Line 8The 41st China International Furniture Fair GuangzhouXingang Dong Station Exit A - Exit FPazhou Station Exit A - Exit B - Exit CPhase 2: Hall Plan7The CIFF Office Furniture, that covers 210,000 sqm in Areas A and Area B of the China Import & Export Fair Complex, focuses on office furniture and seating, hotel furnishing, metal furniture, furniture for public spaces and waiting areas, inaugurating the sector dedicated to furniture for the elderly and tackling the Smart Office topic in depth.People work! They work a lot, they work hard, particularly if their bodies are comfortable. In fact, it has been clearly demonstrated that efficiency requires comfortable spaces that create a sense of wellbeing. The office furniture sector is therefore becoming increasingly successful at CIFF, which is focussing evermore on this area. In fact, the continuous growth recorded by the domestic Chinese market has allowed this sector to develop further, encouraging companies to invest, not simply in terms of study and research, but also by improving the design and quality of materials and finishing.Companies that definitely stand out in this field are: Sunon, Victory, Headway, Quama, Jongtay, Tiantan, Saosen, Wosen, MerryFair, Kuoching, Uechairs, Beson, B.one, Lijiang, Hongsheng, Erqing, Huabao, Dechang, Cofemo.Moreover, the ergonomics/aesthetics pairing associated with current trends in office seating is admirably interpreted by companies like the Malaysian MerryFair, the Taiwanese Kuoching, and by Uechairs, Beson, B.one.Office FurnitureIndex8Find attractive and comfortable solutions; genuine answers to the tangible needs of senior citizens; this is a primary theme at CIFF. A sector that for many years has been somewhat neglected, not simply in terms of quantity, product range or applied technol-ogy, but also and particularly in terms of comfort. Hall 5.1 is almost entirely dedicated to the topic of the elderly, and the stand-out furniture items is beautiful and comfortable, providing support to both the body and the spirit of those who are no longer young. Furniture that is delightful to have around you, to look at and use. It is great to be able to visit com-panies that are truly committed to this field, and that include: Jinlu, Waltz Medical, Vou, Igoldenof, Boxuan and Depin.Furniture providing high-level comfort is of the great-est importance for waiting areas. In fact, waiting for planes or trains for extensive periods of time in pre-carious conditions causes considerable stress. This timeless topic is addressed by the range of items proposed for the school sector. Furniture that is per-fect, sturdy and comfortable, able to cope with heavy use by students. So together with major brands like Lijiang, Hongji, Oshujian, a platform in halls 1.2 and 2.2 is provided for those dedicated to the school sector, such as Hongsheng, Jubao, Hongyu.Focus on the elderly Great comfort in public spaces, waiting rooms and schools To expert eyes it is clear that the growth in the office sector has been accompanied by a great deal of research into the internet of things; objects that can interact directly with people. In effect, with life becoming increasingly fast-paced, and with very little time available, there is an increasing need for objects that are intelligent, programmable and able to ensure high-level office-people interaction. We are therefore seeing major new brands that can design and manufacture high-performance furniture. For example: Loctek, Jiechang, OMT, Aoke, CONSET, Chuangqi.The system office space located in halls 1.1-5.1 and 3.2-4.2 focuses on managing elements of scientific office space, systematically improving the comfort of the office environment, bringing more freedom, more humaneness and more people-environmental interaction smart office style, the trends of new office furniture and space is the perfect fusion here.At CIFF the intelligent office is on show 9CIFF has always given space to the metal furniture sector; high-performance cupboards and safes. This year, as part of the “Steel Boutique Pavilion”, there are full ranges of high-technology intelligent lock furniture that can ensure usability and unparalleled security levels. You can find them in hall 12.2.The hotel sector has undergone profound changes over the last few years because client requirements have changed significantly. In fact, and thanks particularly to web portals, today’s consumers look for hotels that are ever cheaper and, at the same time, pleasant. Hoteliers are therefore taking up the challenge and transforming their facilities in order to provide high quality at low prices. A large area in hall 1.2 is dedicated to this topic, so as to ensure that companies such as Jinbihui, Pak and De-garden can demonstrate their full potential.The Office Life Theme Pavilion 2018, located in hall 5.2, is designed and curated by Xu Zhaoming, who analyses the collaborative work environment in terms of the theme “Harmony, Vitality, Beauty”, where the boundaries between home and office dissolve, and where the welcoming and relaxed atmosphere sparks inspiration and increases the efficiency levels of man-agers and employees. All this, and a lot more, is on show at CIFF Office Furniture, which in this way confirms its standing as the ideal business platform for finding dependable partners and products suited to all requirements and price ranges.Furniture made from metal … but intelligent!New hotels for new travellers IndexNext >